
I once opened my laptop to send an email and somehow ended up researching whether medieval monks had better attention spans than we do.
Yes, $40/month for 5 “coworking apps” that were just group Zooms, 7 music generators, countless Pomodoro timers, phone jail locks… Some were fun, but none stuck for more than a week.
Now THESE were great — the Newports, Clears, Allens had great helpful stuff to say about the philosophy of focus. But what I wanted was something more concrete and easier… I wanted one button to press when the work was hard and my attention was drifting.
On an airplane with broken WiFi I had my “I'm in the Zone” moment . I got so much done, distractions were uninteresting to me… I felt great when we landed. Kotler had written about this, but suddenly it was real…and it changed how I thought about work.
I've given over 400 talks on Flow States and
you're welcome to watch some of them here.












Flow is a measurable, almost magical brain state. Your prefrontal cortex that makes you self-conscious quiets down…
norepinephrine sharpens attention…
in short, focus stops feeling like effort.
People in flow get dramatically more done — not by working harder, but by stopping the fight with their own attention. Why didn’t someone tell me about this in college? grrrrr.
(want to go DEEEEEEP? I wrote this blog post)
Based on this,
my co-founder Tony & I designed Sukha:Yeah, you can tap/click the image



























































My favorite thing any Sukha member
has ever said to me:
“I have two kinds of days now:
3pm I'm playing with my kids,
or
6pm I'm still at my desk wondering where the day went.
The difference is: did I open Sukha that morning.
So I pay for Sukha because my kids are not going to be 2 and 4 forever.”
Love it? Membership is $20/mo or Lifetime for $400. (I'd start with the cheap one)
For most people it isn't a willpower failure — it's that your brain has been trained, through years of feeds and notifications, to expect a new hit of novelty every few seconds. When you ask it to sit with one hard task, it resists, because boredom has been turned into a signal to escape rather than something to push through. That's a conditioning problem, which means it can be un-conditioned with the right environment.
If you genuinely want to do the work and still can't start, that's not laziness — laziness means you don't want to do it at all. What you're describing is closer to a freeze: you open the document, close it, open it again, check email because email is something you can actually finish, and two hours vanish. Naming it correctly matters, because the fix for "stuck" is completely different from the fix for "doesn't care."
That loop usually comes from a task that feels too big or too undefined for your brain to grab onto, so it flees to something smaller and finishable. The escape to your phone isn't the disease — it's the symptom of a target your mind couldn't lock onto. Shrinking the work to one clear, achievable next step is what stops the loop, which is one of the conditions Sukha is built around.
Focus is far more trainable than the "I just have a goldfish brain" story suggests. Because a lot of modern distractibility is learned, it can be unlearned by repeatedly putting yourself in the conditions where deep attention becomes possible. It won't happen in a day, and anyone promising an instant rewire is selling something — but the direction is absolutely changeable.
A flow state is a measurable mode of brain activity where attention narrows, self-consciousness fades, and demanding work starts to feel effortless. The term comes from psychologist Mihaly Csikszentmihalyi, who spent decades studying people who lose themselves in their work — artists, athletes, surgeons. In flow, the self-critical part of your brain quiets down and time distorts, which is why an hour of real flow can feel like ten minutes and produce more than a whole scattered afternoon.
Flow has known entry conditions: a clearly defined task, a challenge that roughly matches your skill, and a stretch of protected time without interruption. The hard part is that the setup itself — organizing what to do, clearing distractions, getting started — is where most people stall out before flow ever begins. Sukha exists to collapse that setup, so the drop-in happens faster and with less friction.
Most blockers fail for one honest reason: they're too easy to switch off, so "just five minutes" quietly becomes an hour. The ones that help make distraction genuinely inconvenient and pair that with a reason to stay in the work, not just a wall around it. I tried more than two dozen before building Sukha, and that gap — blocking the bad without building the good — is exactly what I set out to close.
Sometimes — the research is genuinely mixed, and it depends on the person and the task. What's more reliable is that the right kind of sound drowns out the unpredictable noise around you and acts as a cue that tells your brain it's time to begin. That's why Sukha includes music built for starting and staying, rather than claiming a soundtrack alone will do the work.
Most focus apps do one thing — block a site, run a timer, play a sound — and leave you to assemble the rest. Sukha is the only all-in-one system, built around the full set of conditions research links to flow: a clear next step, protected attention, and sound designed to help you drop in. I built it because I'd tried the others, and the missing piece was always the same — they fought the distraction but never helped me actually begin. Click Play and away you go.
Members find they finish work faster, feel less stressed, and enter a deeper flow state. The app is built to reduce procrastination, keep you on track, and make work feel lighter and more satisfying.
Sukha is free to try for three days, no commitment required, so you can test it on your actual work before deciding. Getting started takes less than 10 seconds: click any green button, sign up with your email, and you get the full Pro version for 3 days with unlimited sessions.
It helps to build a habit: the more you practice dropping into a flow state, the more easily you can access it, so start each workday by pressing Play before you begin. Research shows it takes about 20 minutes to drop in, so try Sukha when you have a real task that'll take 30–60 minutes. Then look up when you're done and notice how much you got through — and how you feel.
Sukha runs in your browser on desktop or laptop. You don't need to download anything. It also works smoothly alongside tools like Google Calendar, Asana, Slack, and Todoist.
Tony & I have both done laundry to avoid sending an email…we have minds that wander but still want to win.
We built Sukha because we wanted to feel unstoppable.
And we believe you can feel this way, too.
C'mon in. The water's warm.